The Know Your Sh*t campaign

It can be challenging to connect with younger audiences using traditional NHS messaging. For this study to be a success, we needed to do something different.

Introducing ‘Know Your Sh*T’, a marketing campaign designed to stop people in their tracks with bold wording, eye-catching visuals, and a dash of humour.

Endorsed by Exeter City Football Club defender Jack Fitzwater, the reaction has been overwhelmingly positive when tested with focus groups and participating pharmacies. 

With its edgy style, the campaign may feel different from what you usually see from an NHS campaign, but this will help us reach more people and inspire them to get involved.

Look out for striking campaign graphics online, in local pharmacies and on posters across the EX postcode area!